Since it’s Thursday, the Gaon digital results are out (album sales aren’t out yet, since H.E.R wasn’t released until yesterday), as are the Billboard World Album results.
So, how are things going? Pretty good, I think.
The digital results only give you ranking, not numbers (and are kind of funky anyway, because they’re trying to count subscription streams and downloads, not purchased digital singles), but five of H.E.R‘s songs are in the top 100, and “H.E.R” is ranked #3.
(Number 1 is this song:
I really like it! I did not have high hopes for a K-Pop girl group song called “Touch My Body”–that did not scream attention-was-paid-to-the-music to me. But this song is very upbeat and fun–I like the fake-out at the beginning–and I think it makes nice use of their different vocals without making the song sound like four different songs. The video could definitely use an ostrich or two, though.)
Anyway, YouTube is also looking pretty good: “H.E.R” got to 1 million views in four days, just like “Jackpot.” But this time around they’re actually promoting (plus offering bribes). Presumably as a result, “H.E.R” has 1.55 million views after eight days (and is adding roughly 100,000 views per day), whereas it took “Jackpot” 11 days to get to 1.68 million views.
So it’s all looking very promising for album sales, which should come out for Korea next week. But I was a little concerned about the U.S. results, because of the staggered digital and physical releases. That makes sense in Korea, where you make all your money from physical album sales, and where digital and physical sales are charted separately. But Billboard charts it all together (at least on its public charts), so keeping CDs out of the equation is not helpful if you want to rank high.
We are kind of lagging on EatYourKimchi, but honestly, I think that’s more EYK’s issue than anything else. They’re not doing video reviews very often these days, I believe they’re out of the country yet again, and I think after “Jackpot”–which was in the top three for a solid month and not reviewed–people are more skeptical that it’s worth the effort. I’m still voting daily, but even the layout of the home page has changed so that the chart is less prominent than it used to be. Their reviews have definite marketing value, but if they’re not going to do them (which of course is their prerogative), then the EYK K-Pop chart becomes yet another worthless Internet poll.