And this is why you promote in Japan


I know Block B’s Japan debut was a little frustrating for some people–me as well, since it involved me having to get to know yet another foreign music market in a language that I don’t speak and can’t read. But people felt like there was all this brouhaha just to hear the same old songs in another language and see the old “Very Good” video recut.

And that’s a common complaint about Japanese promotions for K-Pop groups–they’re not terribly interesting to outsiders.

But look–Block B sold 33,579 CDs in a week. That’s without writing new music, filming new music videos, or doing a month of music shows. They did a few concerts, made some media appearances (which are scheduled to broadcast through early February. ETA–ooh, make that late February now! They’re definitely getting some attention!), and filmed some promotional video. And just like that, in a week they sold more than half as many Very Good (Japanese Version) CDs in Japan than they have of Very Good CDs in Korea.

This is one of the little secrets to making an actual living in the arts, by the way–recycle! If you can sell the same story more than once, or if you can paint a single painting and then sell prints, notecards and T-shirts with the image as well as selling the original, then you are going to make a lot more money per hour you work than if you just sell your work once.


6 responses »

  1. Pingback: Hm, Oricon…. | My Other Blog

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  4. Pingback: Business models and Block B; or, How important is that fan base, anyway? | My Other Blog

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  6. Pingback: This is why you recycle | My Other Blog

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