All right! And if you want to be truly amazed, Officially KMusic actually issued an apology for their shite coverage of this yesterday. Of course, the apology contained a headline that was completely wrong, but you know, they’re trying. [ETA: And here’s their last word on the subject–it is exhausting, isn’t it? At least Seven Seasons didn’t release the news on April Fool’s Day. This time.]
(Soompi went with the more traditional we-just-got-hit-on-the-head approach: Fans were surprised! I’m not sure why, exactly, considering our coverage, but they were!)
So, what happened? In the rebuttal to the original Osen story, Seven Seasons said that Osen got the details wrong.
Now, this is a killer if you’re a journalist: “Details wrong” can mean anything. It can be something really minor (Zico isn’t releasing two ballads on January 25, he’s releasing one. ETA: Ooh! It’s a special-edition album! What fun!) But “details wrong” could also mean: It’s not Zico, it’s not a ballad, it’s not coming January 25 or even in 2016, Zico wrote it but someone else is performing it, etc., etc., etc.
What do you do under the circumstances? Well, if you have the luxury that comes from being in a situation where accuracy is waaaaay more important than timeliness, once official word is in, you update BlockB.com after you get up, eat your breakfast, feed your cats, and damned well feel like it–and then you write superior blog posts.
If you’re an actual reporter who has to compete with other outlets and all that, you write a balanced and complete story from the start. The release is a rumor, industry sources are saying its true, but Seven Seasons is saying that the details are incorrect. There you go–now your readers are informed. You don’t have to be sloppy to get the story.
Now, as a regular person, you might be wondering why I’m always making such a big deal about this crap–they got it mostly right, right? This time? And of course all this stuff is inherently trivial. If your biggest problem in life is that you were expecting a K-Pop release that never materialized, then you have lead a very, very sheltered existence and should be feeling extremely grateful for it.
The problem is that this commitment to being kinda right, some of the time, as opposed to being exactly right gets applied to much more serious matters. Who takes drugs? Who has AIDS? Were there any survivors from that ferry tragedy? Bad journalistic practices results in bad coverage of everything.
P.S. Speaking of bad practices, because of the interest in this solo, that cropped picture of Zico and Lee Sun Kyung is making the rounds again (click-bait never goes stale). So, to keep in the spirit of things, I shall once again share my alt click-bait: