Yeah, that joke is going to be the last of my election commentary, because my hopes that I would never have to look at Donald Trump’s face ever again have been cruelly dashed. (Some serious advice, because there are people who are genuinely ready to throw themselves down a well: If you usually give or volunteer for the holidays or at the end of the year, start looking into non-profits that serve the people who you think will be worst affected by this election and channel your generosity there. It’s better to light a candle….)
Anyway, just to keep the downers going, as expected Bastarz did not do great digitally in Korea, although the album is #6 and they are continuing to do a lot fan signs.
Like, a whole lot more.
So, “Tough Cookie” has less than 3 million views, “Eureka” has less than 4 million views, and “I Am You, You Are Me” has more than 21 million views.
And “Boys and Girls,” which was the video XXL linked to in their article, has more than 16 million views.
I could be wrong, because it’s not like I’ve been keeping track of “Boys and Girls” YouTube views all along or anything. But neither “I Am You, You Are Me” or “Boys and Girls” outperformed “Eureka” on that kind of scale when it comes to downloads, so…. Something’s going on there, and I think the most likely reason is those articles. Getting stories into the mainstream press can really help expand a musician’s audience–this is why I harp on it!
ETA: If you’re thinking to yourself, “But Dazed and XXL don’t have THAT big a readership,” well, this is the magic of “You Might Also Like” algorithms. If you get a certain number of people watching and liking a video, YouTube starts serving it up as a recommendation to other people who also like similar videos.