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This article (via zicogram) is pretty darned interesting–apparently Hack Zico has a total of more than 10 million views (for all episodes, on all platforms). The article says that this is especially remarkable given that it’s an Internet-only show that was never aired on television.

If you’ve been paying attention, partnering with online platforms has been an explicit strategy of KQ Entertainment, and they’ve definitely been experimenting a lot with that. One major advantage would presumably be that you’re not expected to engage in the payola and ass-kissing that is standard operating procedure with Korean music shows.

So, it’s really gratifying for me to see that strategy working so well for them. I’ve been in an industry where you’re treated like a peon–it’s no fun, and watching those sorts of bullshit industry practices wither away (as those who had engaged in them screamed in agony over the horrible new order) was one of the great delights of going indie.

* * *

Of course this is going to piss off Those Who Get Pissed Off about things like Block B not appearing on music shows. (So important…if you’re arguing with some Exo fan about which group sucks.) At the moment, though, Those Who Get Pissed Off are busy being pissed off because Park Kyung is working with a company that isn’t Seven Seasons/KQ.

Except they don’t know that’s what they’re angry about. These are the same people who apparently thought Block B Japan was run by magical fairies. They don’t realize that Park Kyung is working with a company that isn’t Seven Seasons/KQ. They think his video isn’t on the Seven Seasons YouTube channel (and the company hasn’t changed its all-important social-media headers! OMFG!!!) because the company is lazy and cheap and loves only Zico. I guess they think that’s why there hasn’t really been any coverage of the upcoming song in the Korean media, either. (I don’t know why they think it’s on a different distributor’s channel. Do they even know what a distributor is?)

I mean, the explanation was translated into English, but…no. Can’t understand it. Must be Seven Seasons/KQ’s fault somehow.

For the record: The song is a special project for another company that is not Seven Seasons/KQ. This is like when the members do soundtrack songs for dramas, or cover songs for variety shows, or songs for Show Me the Money, or songs for Block B Japan. There’s another company in charge, and whether or not there’s a video, or marketing, or international distribution is not Seven Seasons/KQ’s decision. (Why agree to sing a song for another company that may or may not do a good job promoting and distributing the song? Usually because said company offers an up-front payment.)

So, the people who hope the members would go to another company? They already have! They’ve done it many times! Park Kyung is doing it right now! Seven Seasons/KQ actually seems pretty relaxed about that kind of thing.

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3 responses »

  1. I love that Google translates it as Nuclear Zico,it’s like he’s Godzilla or something.I’m so happy that this did so well because hopefully there will be more projects like this in the future.I’d like to see them do this as a series where they follow each member or come up w/something where they each get a showcase type format.Part of the winning formula here is Dingo because they always seem to do a damned fine job w/their videos.

    • Yeah, there’s definitely a meeting of the minds between Dingo and Block B’s approach, plus the videos just look nice. And having “Hack Zico” translated is a huge plus!

  2. Pingback: New pointless scare! | My Other Blog

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