New pointless scare!

Standard

Remember how I wrote that post about the pointless scares about Zico leaving Block B and noted that, oddly enough, there never seem to be any scares about any of the other members leaving Block B?

Well, we seem to have reached a milestone.

Apparently some people finally managed to get it through their skulls that “Wiped” is not being put out by Seven Seasons/KQ. Because they are willfully ignorant and addicted to drama, they apparently have now decided that this is HUGELY SIGNIFICANT and a sign that Park Kyung is about to leave Seven Seasons/KQ, which would presumably also involve leaving Block B.

Here is a visual representation of this thought process:

2 + 2 = I’M NOT GETTING ENOUGH ATTENTION!!

I mean, I do try not to be bitchy, but this is kind of a breathtaking combination of absurdity and malice. It’s something where, if you know anything at all about the group and how they have done things in the past, and if you have the most basic understanding of the K-Pop industry–and by that I mean, if you can comprehend that there is more than one company within that industry–then it’s obvious that this is histrionic bullshit.

Why am I saying this?

Remember this?

This song was not put out by Seven Seasons/KQ.

Remember this?

This song was not put out by Seven Seasons/KQ.

Remember this? (I hope so–it came out in June!)

This song was not put out by Seven Seasons/KQ.

I realize that this:

looks more like a comeback video, but that’s not what it is–it’s a cereal commercial. Like the other songs (and there are more) this song was not put out by Seven Seasons/KQ.

When a company that is not Seven Seasons/KQ puts out a song, Seven Seasons/KQ tends to adopt a very relaxed attitude toward marketing. Typically all they do is repost or link to whatever the other company puts out there.

This is a sensible approach for a couple of reasons. First, the other company likely wants to control the marketing (that’s pretty typical, especially given that this is an endorsement), so Seven Seasons/KQ actually has to be careful not to stick their oar in. If it’s a normal song for commercial release, another reason to back off is financial: If there’s another company involved, then Seven Seasons/KQ is presumably not going to get a big share of the revenues. You don’t want to spend a lot of time and money pushing a song to be a hit if you’re never going to see a dime from it.

What happened this time around is that the other company involved, the agency Space Oddity, didn’t give Seven Seasons/KQ anything to work with. Before the teaser release, there were no stories to link to and nothing coming out of Space Oddity for Seven Seasons/KQ to repost. Space Oddity released the teaser an hour before they were supposed to, so Seven Seasons/KQ couldn’t announce the release before it happened.

So it was kind of a debacle, sure. Again, I’m not sure why people seem to think that’s Seven Seasons/KQ’s fault. More comically, they seem to think that Park Kyung would be soooooooo impressed by Space Oddity’s handling of this release that he would drop Seven Seasons/KQ like a hot potato, break his contract, and run on over there. Especially given that they’re not actually a music label.

I mean, of course it is possible that he’ll do that–anything’s possible. But I don’t think that’s the most likely scenario.

P.S. You know what annoys me? Park Kyung just got a television show and an endorsement, and these “fans” are running around trying to convince everyone that the sky is falling. What a waste.

ETA: And now Park Kyung is thanking Seven Seasons/KQ for how they handled this, and these people are…telling everyone to shut up about the panic THEY FUCKING STARTED. Oh, and they still think Seven Seasons/KQ sucks, and they’re obviously not sorry or ashamed or anything, so definitely look forward to them doing their best to start yet another panic with the next release.

OVER AND OVER AGAIN. I mean, how many times do you have to do this before you finally admit to yourself that you have for all practical purposes become a troll?

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3 responses »

  1. Thank you for answering my burning question of what are those square brown things the girl is eating in the mv! They look like cat treats…..

      • Lol,at least you knew what it was! I mean I knew it couldn’t be Temptations once I saw her eat it but then I thought it was squares of chocolate…I really need to go watch it a few more times because I don’t recall any milk,but I sure noticed that sliced egg which I thought was cute coz of Ogeul Ogeul.

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