I was noticing that “Shall We Dance” is still at #2 on the U.S. iTunes K-Pop list, second only behind “DNA” by BTS, which of course is currently being promoted in this country. That to me suggests that it’s a song the U.S. market is responding to, and of course attention for BTS can easily translate into attention for other K-Pop acts, including Block B.
And I saw this article in the Wall Street Journal about U.S. streaming services and the individuals who curate very influential playlists for them. (And if you think I’m old and curmudgeonly, you should check out the hilarious comments on that article, which can be summed up as: GET OFF MY LAWN!)
Which makes me think that we may have an opportunity here to push “Shall We Dance” to these guys (obviously given the kind of song it is, I’d suggest focusing on the hip-hop and Latin music people). From these Billboard articles on Busa and Chery, it seems like:
- They give suggestions more weight if they come from people who are actually on the streaming service they work for.
- If you’re on a streaming service, you should definitely be using your playlist and social tools to promote the song.
- More weight is given if the suggestions appear to be organic and spontaneous; i.e., no form letters, just tell them in your own words why you think “Shall We Dance” kicks ass.
So, here’s the WSJ‘s list:
Title: Global head of hip-hop, Spotify
Influential because: Curates RapCaviar, considered the most powerful playlist today
Title: Head of artist curation, Apple Music [Note: worked for XXL, has a hip-hop background]
Title: Global head of rock, Spotify
Title: Head of pop, Spotify
Influential because: Oversees “Today’s Top Hits,” which has 18 million followers, among other playlists….
Title: Global head of programming and content strategy, Amazon Music
Five more leading playlist professionals to know:
Rocío Guerrero (Latin and global music, Spotify), whose Baila Reggaeton playlist has over 6 million followers and helped the Spanish-language song “Despacito” hit No. 1
Elliott Wilson (hip-hop, Tidal)
Arjan Timmermans (pop, Apple Music)
Tony Gervino (Tidal)
Jerry Pullés (Latin, Apple Music)
ETA: There’s this chart about Block B’s current performance on Spotify, if you think you’d find that helpful. While I think it’s probably best to focus on the new release, there’s nothing inherently wrong with also giving “Toy” or one of the other songs a nudge to the people who might not be such a good fit for “Shall We Dance.”