Obviously, I lovelovelove “Shall We Dance,” but now’s the time for me to get all cold and analytical. And the fact is that the song isn’t sweeping the charts in Korea or anything–it’s not doing horribly on the daily charts, but it’s not doing fantastic, either.
And that’s kind of how things are elsewhere. BlockB.com‘s traffic looks like this:
That’s 322 visitors–less than “Toy,” but more than “H.E.R.” (I didn’t actually write down the number of visitors for “Yesterday“–oops! ETA: It’s 406 views! Improved Web analytics FTW!) The international iTunes charts look OK, including their first appearance on the UK charts (where is Finland, though?), but not as high as “Toy.”
But of course “Shall We Dance” and “Toy” are completely different songs, and I think that’s pretty much the issue–when you switch up a sound, the people who liked your old sound may not like your new one, and the people who would like your new sound don’t yet know you exist. So it can take some time to find an audience.
There’s definitely some good news–Billboard gave a really nice write-up, and we’re at 1.7 million YouTube views a day-and-a-half in, which is quite good. Block B is going to do music shows, and while I obviously hate the whole trophy business with the fire of a thousand suns, appearing on the shows does have promotional value.
And of course they probably felt like they could take a risk with their lead single because they already made bank using “My Zone” for an LG endorsement. It’s also simply not that important these days that every Block B release be a huge hit, because they’re so much more diversified with all the solo activities and everything going on in Japan. They also reportedly have two concerts in Korea coming up that will be in an 11,000-seat stadium, and there’s always the old-school method of having a thousand fan signings to sell CDs, so, yeah–they have whole a lot of avenues through which they can drum up revenues. They’re not going to die if the Korean market never really warms to “Shall We Dance.”