Category Archives: traffic stats

Odd bits

Standard

I’m traveling, so I’m updating BlockB.com when I can (which, come to think of it, is also what I do when I’m not traveling).

And of course I’m being presented with some weird quandary that I’m maybe not in a good position to evaluate: Zico’s making a university appearance. I’m never quite sure what to do with those things–I used to err on the side of putting pretty much any appearance on the schedule page just to let fans know that the group was working. But now that they’re so successful, I tend not to so much because I think (but am never quite sure) that university appearances are supposed to be limited to students. The same thing has happened with fan-only events, or album signings, or ones where you have to do 47 different things to maybe win a chance to see the group–if stuff is supposed to be limited to a certain audience (other than: people who bought tickets), I feel like putting it up could even cause trouble because people who aren’t supposed to be there could just show up. So that’s my logic right now, in case you were just DYING to know,

And this is kind of interesting: Two of the Korean fan photographers are going to be doing some kind of exhibition. I just want to throw that out there to emphasize that just because someone is a “fan” photographer doesn’t mean that they’re not a very, very serious photographer–a lot of them sell their work and the like.

Oh, and K-Con Japan is getting me some good traffic–both right after it was held and after it was broadcast on television. Nice!

Advertisements

Where we are now

Standard

Since yesterday/today (depending on where you live) was/is Block B’s sixth anniversary, I thought I’d do a bit on where Block B is now.

Some things I hope are obvious: “Yesterday” did very well in Korea and remains on Gaon. The members still seem to be quite busy, and more stuff is coming up. “She’s a Baby” is doing great.

It seems like Block B is mainstreaming (or at least attempting to mainstream) in Japan, which is nice. I did a recent post on their reception in Taiwan (TL;DR: like the Second Coming); I want to point out that the Music Fun Party there three years ago got a little press (and attracted maybe a thousand people, if memory serves?), but nowhere near the level of coverage their recent concert did. So definitely a lot of progress has been made in that market (and although it’s harder to measure, I think a lot of progress has been made in China as well, even if monetizing those fans remains a challenge).

What other measures can we look at?

This is the past year’s traffic stats from BlockB.com–they’re a little screwy because I did some search-engine optimization in December 2016, which boosted views. Still, you can see that, even including only two weeks’ worth of data for April, the average number of unique visitors is more than 4,000 a month–and even before December, there are only two months where there were fewer than 4,000 visitors. Compare that to earlier years, where most months BlockB.com did not reach the 4,000-visitor mark. So that’s a nice upward trend from the English-speaking crowd.

Another thing to look at is YouTube views–those can also be a bit screwy because fans will campaign to increase them. Presumably all the videos have been campaigned upon, though, so hopefully the campaigns cancel each other out, and the YouTube view count gives us an idea of actual audience size.

Back in the day, both “H.E.R” and “Jackpot” took four days to get to one million views on the CJ E&M and Seven Seasons channels. “She’s a Baby,” in contrast, is past two million views in two-and-a-half days. “H.E.R” has been up for two years and has 20.9 million views; “Toy” has been up for one year and has 21.6 million views; “Yesterday” has been up for two months and has 11.5 million views. (For some historical perspective, in its first six months, “Very Good” only got to 5.6 million views.)

So, you know, again the trend seems to be that the audience is getting bigger and bigger, and it sort of doesn’t matter where you look. That’s all good. And I’m going to point out that just because BTS does well abroad doesn’t mean that no one outside Korea is listening to Block B–it’s not a zero-sum game!

Cool things

Standard

This video is pretty cool in general, but if I knew how to GIF, I’d GIF U-Kwon at this moment here:

With the background, he looks like he’s getting electrocuted or something.

Anyway, we’ve been getting some coverage of Block B’s European tour in European news outlets (along with the expected coverage in Korean and K-Pop outlets). Interestingly enough, this time around we didn’t get coverage (at least not that I could find) in Finland. I assume that’s because Block B is less novel there now.

They are still new in other countries, so there was a story in Amsterdam’s Metro before the show that was focused on K-Pop and its growing popularity there. In Lisbon, My Sound ran a photo of the concert with a blurb about the group, as well as K-Pop’s growing popularity there. (…I sense a theme…) And Sabado did a piece that focused on the enthusiasm of the fans but largely managed to avoid making them sound like a pack of lunatics, which is always good.

ETA: Oh, and duh, I wanted to put this up:

screen-shot-2017-03-02-at-5-29-42-pm

Traffic remains elevated, and it’s a lot of focus on the Links page, which I hope means that people are getting plugging into all the social media and the fanbases and generally LETTING BLOCK B TAKE OVER THEIR BRAINS. It’s well worth it.

This does not suck

Standard

Fan cams from Amsterdam are starting to crop up!

People seem excited:

ETA: I’d heard rumors of a lap dance! So happy they’re true!

(Looks like someone has most of the concert up here. Cool!)

And this is just the beginning….

Meanwhile, on the other side of the world, Block B is going to be at a concert at the Yoyogi First Gymnasium in Tokyo, which seats–get this–13,000 peopleThat’s not bad! It’s not just them, but they are one of only four acts (including an opening act, making them one of three headliners), so that’s really nice. (ETA: Apparently there will be more acts, but it also sounds like it’s going to be televised nationally…cool.)

Also:

screen-shot-2017-02-24-at-8-33-45-pm

That includes a lot of traffic to the schedule page after the concert. Do people want to see them again or something? Or maybe the fan accounts are tipping the people on the fence over to the “Yes, it’s worth every penny!” side of things….

I don’t have to pretend I’m watching the Super Bowl here, do I?

Standard

“Yesterday” is out, and it’s a great song with a really fun video–definitely look at the Japanese version as well if you want to see snacks thrown and more of U-Kwon and Jaehyo’s Agony in the Car faces.

screen-shot-2017-02-05-at-5-49-10-pm-1

Oh, the humanity.

It’s topping out in Korea, and traffic at BlockB.com is doing this again:

screen-shot-2017-02-05-at-5-45-56-pm

Not like it’s on iTunes yet–give it a day.

ETA: It’s up now. And this is happening once again: Screen Shot 2017-02-06 at 1.19.02 PM.png

Screen Shot 2017-02-06 at 1.19.09 PM.png

* * *

I’m feeling cranky and irritable today, so I’m going to point out that all this is happening even though Seven Seasons/KQ is once again promoting the song “wrong”–no promotional schedule was released, the initial teaser had the wrong date on it, and the group’s calendar page is once again an eerie, vacant wasteland.

screen-shot-2017-02-05-at-5-57-31-pm

Europe? What’s a Europe?

“Bermuda Triangle” was also promoted “wrong,” so people complained about it, and “When I’m With You” was promoted “right.” If you’ll recall, “Ordinary Love” was promoted so “wrongly” it required a boycott of the group a full year after its release.

Wanna guess which of those three songs didn’t sell?

You would think that some people, at some point, might feel obligated to notice that they don’t really know much about marketing music. Certainly they don’t know some magical formula for consistently generating hits, which is really no surprise because that’s something that has eluded everyone who has ever worked in the arts.

You would think.

This post is going to get me so much spam….

Standard

Because I’m procrastinating SUCH a giver, I was checking the stats over at BlockB.com, and I noticed something that I’ve noticed before: Solo activities don’t generate nearly the traffic to that site that group activities do.

For example, when Zico had his monster run of singles in late 2015/early 2016, traffic was pretty much unaffected. Recently he gave some great performances at the MAMAs, and while there’s been some impact on traffic, it’s not like when the group appeared there two years ago. (Yes, even though he won. Winning doesn’t matter.)

It’s not like he doesn’t have any traction with English speakers, either–that London show sold out really fucking quickly, and “Bermuda Triangle” was the number one K-Pop song on U.S. iTunes.

So I did some Google searches on his name, and BlockB.com tends not to come up on those. Plus what did come up–eh. I mean, it’s not nearly as bad as it used to be, his Wikipedia article is there as are links to his music. But there’s also an awful lot about his dating life, and very little comes up that would help people who are interested in Zico connect to the Greater Block B Musical Complex (which I assume would be of interest to them, since Zico generates a healthy chunk of it).

That left me with:

Choice #1: Start a new Web site focusing on Zico alone.

No–too expensive, too time-consuming, and it doesn’t connect people who are interested in him to the rest of the group.

Choice #2: Learn about something I have been very happy to know nothing about for the past 46 years–namely, search engine optimization.

Ugh. Choice #2 it was! Mainly this involved fiddling with tags and metadata, as well as captioning images with completely unnecessary text:

screen-shot-2015-11-27-at-4-50-17-pm

Block B Zico Park Kyung P.O Jaehyo U-Kwon B-Bomb Taeil dorks

And then–boy, this really makes you feel like you’re accomplishing something–you hide the captions that you just wrote so that no visitor can see them. (Unlike people, search engine bots can’t see what’s in an image, so you have to spell it out for them. And then hide it.)

Anyway, it’s done now, so if you feel like moseying on over there and letting me know if you spot any wayward captions or anything else that looks weird, that would be very nice of you. Thanks!

ETA: If you’re curious about this for your own purposes, I’ll note that such optimization really does have an impact. I went to the trouble of registering the site with Google Search Console, and I requested a new crawl twice–the first after my initial revision, and the second after I realized that most people search for information on members by using the word “profile.” The effect on traffic was quite immediate (e.g. putting “profile” into the hidden captions on the Members page resulted in a 25% increase in traffic to that page).

Of course now it will be hard to make historical comparisons, but oh well!