I wanted to take a moment to, as much as I can, attempt to quantify the impact of Block B’s various promotions on traffic to BlockB.com–while not a perfect measure by any means, hopefully traffic there is a semi-decent proxy of interest in Block B from English speakers.
Here’s the graph, starting from November 6 (the day before “Shall We Dance” was released) through yesterday:
Obviously, the day of release was a big peak, with 322 visitors. The next day came news reports of the upcoming Seoul concerts, plus the V App stuff got translated into English.
Here’s Block B’s music-show schedule for this comeback:
M Countdown, November 9
Music Bank, November 10
Inkigayo, November 12
Music Bank, November 17
Inkigayo, November 19
So, you are seeing some peaking on an overall downward slope (232 visitors on the 11th; 200 on the 18th) just after Music Bank and just “before” Inkigayo (which airs earlier in the day, and with the time change, I think we can’t really take the given dates at face value). That’s pretty much normal for a comeback.
But what happened on the 23rd? (243 visitors.) The English translation of Block B’s Weekly Idol episode came out. Yup–having things available in English in a timely way makes a big difference.
Why a second bump on the 25th? (208 visitors.) My theory is that it happened because the 23rd was Thanksgiving, which is a major holiday in the United States, so Americans didn’t get around to catching up on Weekly Idol until they finally got home from Aunt Edna’s house and had a few moments to decompress. That’s all I can think of, unless that Jeff Benjamin Tweet had some kind of outsized impact.
This happened too late to count (ETA: but, hey, traffic the next day was 207!), but I think it’s cool, so I’m throwing it in. Good job, kids!